We ended the choice
between feel good and
taste good. Bringing you
high-protein + low sugar
snack with good
ingredients for a
good life.
OUR
STORY
Meet our founder
Aly Fletcher
Baking has been part of my story for as long as I can remember. I grew up spending afternoons in my Oma’s kitchen, learning not just recipes but the joy, warmth, and connection that food can bring. That love for creating never left me, it simply evolved into Dabble.
At Dabble, our mission is to redefine indulgence with snacks that are bold, joyful, and nourishing. We believe you shouldn’t have to choose between flavour and feeling good. After years of experimenting testing diets, clean eating trends, and countless recipes. I became committed to crafting the perfect treat: high in protein, low in sugar, gluten free, and genuinely crave worthy. Hundreds of batches later, I found recipes that didn’t compromise, and people began to take notice.
Originally launched as Blooming in Health, we rebranded as Dabble to reflect what this brand is truly about: freedom, playfulness, and curiosity. We’re here to give people permission to enjoy indulgence again without guilt, without restriction, and without the weight of diet culture.
As a proud Indigenous female founder, I’m also passionate about taking up space in the health food aisle, in grocery freezers, and in an industry that needs more inclusive voices. We’re not here to play it safe we’re here to shake things up, one flavour filled bite at a time.
Just the good stuff.xo - Aly
How we got here.
We killed the trade-off between “feel good” and “taste good.” You’re welcome.
The Beginning
When I was just 14 years old, I found myself trapped in a severe eating disorder. It consumed my thoughts, my choices, and my confidence. Year after year, I feared the food I ate counting, restricting, and punishing myself in the name of “health.” I didn’t realize then how much it was stealing from me.
A Turning Point
In 2012, after having my son, everything changed. I realized I couldn’t keep living in the cycle of yo-yo dieting and toxic diet culture. I had someone looking up to me now, and I knew I had to lead by example. I wanted my son to see a mom who had a healthy relationship with food, not one built on fear or shame.
The Realization
At my lowest point, it hit me: you don’t have to limit yourself from your favourite treats. You don’t have to choose between enjoying life and nourishing your body. You can have both. It’s not about perfection, it’s about making better choices along the way.
The Creation
In 2015, I started experimenting in my kitchen, turning all my “off-limits” favourites into nourishing, delicious versions I could enjoy without guilt. I tested countless recipes, and one of those experiments became the protein donut you know today. It was proof that indulgence and wellness could exist on the same plate
2015
The Mission
Our products were born from my personal journey, a story of breaking free from restriction, finding balance, and rewriting what health means. Today, I create treats that don’t just taste good but make you feel good, because you deserve to enjoy every bite without fear.
Our Next Chapter
We rebranded from Blooming In Health to Dabble because the name reflects what this brand is truly about: freedom, playfulness, and curiosity. We are giving people permission to enjoy indulgence again without guilt and without restriction. This is about breaking up with diet culture and finally enjoying the treat.
